Televisaunivision
Brand Offices for American Eagle, Todd Snyder, Aerie & Unsubscribed
Meraki Consulting Group served as AEO's independent Furniture Management consultant, providing strategic procurement, design integration, and FF&E project management services throughout planning, procurement, and implementation.
Overview
American Eagle Outfitters (AEO) consolidated its New York City corporate headquarters into a newly leased 338,085-square-foot workplace at 63 Madison Avenue, creating a centralized headquarters for American Eagle, Aerie, OFFLINE by Aerie, Unsubscribed, and Todd Snyder. The relocation brought multiple brands together within a fully renovated Class-A office environment designed to improve collaboration, operational efficiency, and long-term workplace flexibility.
The engagement aligned furniture investments with project objectives while supporting budget control, schedule certainty, commercial negotiations, and long-term operational goals. In addition to supporting the headquarters relocation, Meraki established procurement strategies, contract frameworks, vendor management processes, and furniture standards designed to improve consistency across future workplace initiatives.
Project Profile
- Location: New York, NY
- Facility: 63 Madison Avenue
- Project Size: 338,085 Square Feet
- Building Type: Multi-floor Class-A Corporate Headquarters
Meraki Services
Furniture Investment Strategy
- RFP Development & Competitive Bid Management
- Contract Strategy, MSA Development & Negotiations
- Cost Management, Budgeting & Benchmarking
- Asset Lifecycle Management & Decommissioning
Procurement & Design Integration
- Furniture Strategy, Design Due Diligence & Risk Advisory
- Furniture Standards & Performance Specification Development
- Sustainability, Ergonomics & Vendor Consulting
- Prototypes, Mock Labs & Showroom Tours
FF&E Project Management
- Process Protocol, Scheduling & Vendor Management
- Procurement, Purchasing & Supply Chain Management
- Installation Oversight & Construction Integration
- Quality Assurance, Project Closeout & Day-2 Continuity
These services created a fully integrated Furniture Management program that aligned procurement, design, construction, manufacturers, and installation teams while maintaining budget discipline and schedule performance.
Challenges
- Coordinating furniture procurement and phased installation across a 338,085-square-foot headquarters
- Managing phased construction turnover while maintaining schedule certainty
- Coordinating ownership, design, construction, manufacturers, dealers, and installation teams
- Integrating powered furniture with electrical, IT, and low-voltage infrastructure
- Managing manufacturer price escalations, freight increases, and evolving specifications
- Reducing downstream value engineering through early product evaluation and mock-lab prototyping
Meraki Solution
Meraki implemented an independent Furniture Management strategy integrating budgeting, benchmarking, competitive procurement, product evaluation, rapid prototyping, contract strategy, MSA development, vendor management, procurement controls, purchasing, installation oversight, and project governance into a single coordinated delivery framework. This approach aligned furniture investments with construction sequencing, improved procurement transparency, reduced execution risk, and supported timely project delivery.
Outcome & KPIs
Phase 1 Results
- 25.8% savings on benchmarked furniture spend (Year 1)
- 808% ROI on Meraki consulting fee
Overall Program Performance
- Delivered at approximately 82% of the managed furniture budget
- 770% ROI on Meraki consulting fee across Phase 1 and Phase 2
These results demonstrate disciplined procurement management, strategic vendor negotiations, comprehensive budget oversight, and coordinated project execution while maintaining project scope, preserving design intent, and supporting phased occupancy.
Business Value
Meraki transformed a traditional furniture procurement effort into a comprehensive Furniture Management program by integrating procurement strategy, competitive bidding, contract development, MSA development, vendor management, budgeting, product evaluation, rapid prototyping, installation coordination, and project controls into a single delivery framework. The engagement achieved measurable cost savings, strengthened commercial agreements, improved procurement transparency, reduced execution risk, preserved design intent, and established scalable procurement and vendor management practices supporting future workplace investments.
Additional Procurement Complexity
Meraki developed and administered a two-dealer award strategy to balance competitive pricing, service capabilities, procurement flexibility, and long-term supplier performance while supporting AEO's multi-brand headquarters program.